Privacy policy

Last updated: October 28, 2026

Overview

Mervald is an online store operated by NORFELD COMPANY LLC ("Mervald," "we," "us," or "our") at mervald.com. This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit our website, place an order, contact us, or otherwise interact with our services. We sell to customers in the United States.

Information We Collect

We collect information you provide when placing an order or communicating with us, including your name, billing and shipping addresses, email address, telephone number, order details, and messages to our support team. Payment transactions are processed by payment service providers. We may receive payment status, transaction identifiers, payment method type, and limited payment details, but we do not need to receive your full card number to fulfill an order.

We also collect information automatically from your use of our website, such as IP address, device identifiers, browser and device characteristics, approximate location derived from IP address, pages visited, referring websites, interactions, and cookie or similar technology identifiers. We may receive information from our analytics, advertising, and ecommerce service providers, subject to applicable law and your privacy choices.

How We Use Personal Information

We use personal information to process and fulfill purchases, coordinate shipping with our third-party supplier and delivery providers, provide order updates, respond to customer requests, evaluate refund claims, maintain records, detect fraud and security incidents, troubleshoot our store, analyze website performance, and comply with legal obligations.

We may also use information to personalize website experiences, measure advertisements, and send promotional emails where permitted by law. You may opt out of promotional emails at any time using the unsubscribe link included in those messages or by contacting support@mervald.com. Opting out of marketing does not prevent necessary communications concerning your orders or account.

Cookies, Analytics, and Advertising Technologies

Our website uses cookies, pixels, and similar technologies to operate the store, remember preferences, understand website traffic, and evaluate marketing. Essential technologies help enable checkout, security, and core site functions. Nonessential technologies may support analytics, advertising measurement, audience creation, and marketing personalization.

Meta Pixel is used to measure advertising performance, understand customer actions on the website, and support advertising audiences on Meta platforms. Google Analytics 4 is used to understand website visits, traffic sources, and user interactions to improve site performance. TikTok Pixel is used to measure advertising performance and website interactions associated with TikTok campaigns. Klaviyo is used to manage email marketing, marketing preferences, and related customer engagement measurement. Convertify is used to support ecommerce marketing, onsite conversion analysis, or personalization features, depending on how the service is configured on our store.

You can manage or refuse nonessential cookies through any cookie-preference controls made available on our website and through your browser's privacy settings, including blocking or deleting cookies. You can also use privacy controls offered by Meta, Google, and TikTok for their respective services. Blocking certain technologies may affect personalization or some website features. An email unsubscribe request stops promotional emails but does not necessarily disable website tracking technologies. Where applicable law requires consent, we will seek it before using nonessential tracking technologies.

When We Share Information

We disclose personal information to service providers and business partners as reasonably necessary to operate our store. These may include Shopify and its service providers, payment processors, fraud-prevention vendors, customer service and email providers, analytics and advertising platforms, shipping carriers, and our third-party supplier in China. We share order and delivery details with the supplier and logistics partners to fulfill purchases.

Some advertising and analytics activities may qualify as "sharing" for cross-context behavioral advertising under California law, even when no money is exchanged. We do not represent that every disclosure constitutes a sale. You may request to opt out of any sale or sharing of personal information as described in the California Privacy Rights section below.

We may disclose information where legally required, to protect legitimate rights and security, or in connection with a corporate transaction, subject to applicable safeguards.

International Processing

Our business operates from the United States, and some service providers and fulfillment partners operate in other countries, including China. Your order information may be transferred internationally as necessary to process and ship purchases. Privacy protections in other countries may differ from those in your state of residence.

Data Retention and Security

We retain personal information for as long as reasonably necessary to fulfill orders, address support and refund requests, maintain legitimate business records, meet tax and legal obligations, resolve disputes, and protect our services. Retention periods vary with the information and purpose. We use reasonable administrative, technical, and organizational measures intended to protect personal information, but no online system can be guaranteed completely secure.

Your Privacy Choices

You may contact us to request access to, correction of, or deletion of personal information, subject to identity verification and applicable legal exceptions. You can unsubscribe from promotional emails using the link provided in the messages. Browser privacy settings and any available website cookie controls can be used to manage cookies and similar technologies.

California Privacy Rights

If you reside in California, you may have rights under the California Consumer Privacy Act, as amended by the California Privacy Rights Act, subject to applicable thresholds and exceptions. These may include the right to know the categories and specific pieces of personal information collected, the sources and purposes of collection, the categories of recipients, and applicable disclosures; the right to request deletion or correction; the right to receive a portable copy of eligible information; the right to opt out of the sale or sharing of personal information; and the right to limit certain uses or disclosures of sensitive personal information where applicable. We will not discriminate against you for exercising applicable privacy rights.

During the preceding 12 months, the categories of information we may have collected include identifiers and contact information, commercial and transaction information, internet or electronic network activity, approximate geolocation data derived from IP addresses, and inferences derived from website activity. We collect these categories from you, your use of the site, and service providers, and use and disclose them for the purposes and recipient categories described in this policy. We do not knowingly sell or share the personal information of individuals under 16 years of age.

To submit an access, correction, deletion, or opt-out request, email support@mervald.com with the subject "California Privacy Request" and describe the request. You may also use any privacy choice or opt-out control made available on our website. We will take reasonable steps to verify requests when required and respond within the periods provided by applicable law. Authorized agents may submit requests on a consumer's behalf, subject to verification and proof of authority. We will process legally recognized opt-out preference signals, including Global Privacy Control, where required and technically applicable.

Children's Privacy

Our store is not directed to children under 13 years of age. We do not knowingly collect personal information from children under 13. If you believe a child has provided personal information to us, contact support@mervald.com so we can review and take appropriate action.

Third-Party Websites and Services

Our website may include links to third-party websites or services. Their privacy practices are governed by their own policies. We encourage you to review those policies before providing information to third parties.

Changes to This Policy

We may revise this Privacy Policy to reflect changes to our operations, technologies, or legal obligations. Updates will be posted on mervald.com with a revised last-updated date.

Contact and Business Identification

Mervald is operated by NORFELD COMPANY LLC.

Registered address: 1439 TAMARIND AVE APT 202, LOS ANGELES, CA 90028, United States.

Email: support@mervald.com.

Website: mervald.com.

For questions about this Privacy Policy or your personal information, contact us at support@mervald.com.